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Career Profile | Alex Beadon, Youtube Star and Founder of TheSparkLounge.com

CareerMaría Elena Rodríguez8 Comments

About three years ago, I was having one of those sucky days when you just wake up feeling sad and unfulfilled with life - this is when I first found out about Alex Beadon. I was about to head out for work and I knew I needed some motivation. So I got onto Youtube and searched something along the lines of, “How to live the life you love” or “How to fulfill your passion”, or something similar when I bumped over one of Alex’s videos. The girl clearly knows how to SEO her content!

Her energy and enthusiasm is what first caught my attention.She made me want to watch more and more of her videos and just like that, she became one of the influences that helped me put my fear aside and launch this blog. Just by listening and internalizing her Youtube videos on my way to work. Isn’t that amazing?

So being the influence she has been in my career, I decided to go ahead and send her a Snap (because she rules at Snapchat: TheAlexBeadon) telling her that I really wanted to interview her for my blog, which was extremely nerve-wracking to say the least! Her response was so nice that I decided to send her an email pitching my career profile, which she clearly accepted. I was thrilled.

Her career has been quite unusual and a dream for anyone who strives to live a life with intention and passion. I mean, she went from a wedding photographer to an internet marketing guru, making more than 6 figures a year and she isn’t even 30 years old yet.


She gives a whole new meaning to “content creation” by bringing her spark and joy over to Youtube, Snapchat, blog and online courses. So in case you didn’t notice, I am extremely excited to take you into the world of Alex Beadon, the girl behind AlexBeadon.com, Feel Good Blogging, The School of Killer Impressions, and her most recent launch, The Spark Lounge, which I am proudly a part of. Hope you enjoy this as much as I did!

What did you want to do when you were little?


When I was a little girl, the very first thing I wanted to be was an astronaut. I just thought that going into space would be the coolest thing ever, but then my neighbor told me there were space aliens that would kill me, so I was like ok – I guess I’m not going to be an astronaut! Then, I wanted to be a doctor and a singer. I basically went through so many different transformations of what I thought I wanted to be when I was young.

By the time that I graduated college, I knew that what it was expected of me was to go out and get a corporate job, but I wanted to be a photographer because I loved photography. And it made no sense because I never studied photography and I had no experience, but for me it’s always worth taking the risk and putting everything into making your dreams a reality because at the end of the day, it’s not easy to follow your dreams and do what your heart is telling you to do.

Sometimes it doesn’t make sense. What I feel about what I do, is very, very important to me, so I always knew that I wasn’t going to be happy doing something that didn’t light me up and excite me. I knew in my heart that I really wanted to follow my passion and do what I love. When you follow your intuition, your passion, and you do what really lights you up inside, it can never lead you into the wrong direction.

When you follow your intuition, your passion and you do what really lights you up inside, it can never lead you into the wrong direction.
— Alex B.

What did you actually study in college then?

I studied management with marketing. I was always interested in advertising and really thought it was fascinating how companies could communicate with their audience. I was particularly fascinated by pop stars - how they market their music and how they get their message out - especially, when you see people doing it in a really different and unique way like when Lady Gaga first came out; she really mastered the art of becoming famous! Or, if you look at Beyoncé today when she drops these albums out of nowhere and they do really well, it’s like a surprise visual album. It’s like when our parents used to buy tapes or CDs and listen to albums the whole way through from start to finish, but today we just listen to singles and we don’t give the full album the attention that it deserves. As an artist I love how she (Beyoncé) came out with a way to get around that and make sure that her albums are getting the full attention from her best fans. I love when artists achieve what they want to achieve in unique ways that get people’s attention.

That was a very different way to round up your question! But yeah, I always definitely had an interest in marketing.

 

Okay, so I have to ask this. Every time I watch any of your Youtube or Snapchat videos, I always get so much energy! Were you always an extrovert or do you consider yourself to be an introvert and you just become this fierce character in front of the cameras?

I’m definitely not like this all the time. Some people who watch my videos and then they meet me in person for the first time, they think that I’m going to be super extroverted and super energetic throughout the whole conversation, but I’m actually quite reserved in social situations and I’m definitely more like an introvert.

I love spending time alone. I love reading, I love journaling, I love meditating, I love dance. I do a lot of those things by myself when I’m home alone, which I think are very introverted qualities. But I feel that when I’m on camera or even on my coaching calls, there’s always this little voice that says, “What if you can’t help them? What if you’re not going to be able to be your best today?” and I slowly let it go and let it pass, like cloud. Then, the coaching call starts and I feel this presence that it just comes out of me… I don’t know where it comes from… She’s like a boss! She knows her stuff! She takes over with such confidence and with such ease… I think what it comes down to is that I’m super passionate about these topics.

I believe in the concept “lifestyle design”. I really do believe that every single one of us should be constantly creating our lives to reflect the things that we most love and the things that we most desire. I noticed that whenever I talk about these topics, it’s like I light up as a human being. That’s really where the energy comes from. That’s just the outcome of expressing what you’re passionate about.

I never see bullying in your posts! That’s a blessing, since you have a lot of followers.

I don’t really get hate on my blog, but I get some hate on my Youtube videos, since it’s just like a black hole of people.

So how do you manage the bad comments?

I’m just so aware of my intentions and I know they’re good. I’m here to help people and I think that what I’m doing is really courageous because I put myself out there a lot with content and videos, webinars and advice. Basically, I put out a lot of free goodness for people. So I think that when people respond negatively about you, it says so much more about what they’re going through in their lives, rather than what you’re actually doing.

I also really love constructive criticism and there’s a really big difference between that and people who just comment to say really stupid things that have no value. When people deliver constructive criticism with love and kindness, it is something that I really cherish versus when people deliver nasty anonymous comments. It’s like, if you’re not actually in the arena with me, creating content and not bringing anything to the table, your opinion means nothing to me. I mean, the first time it happens, it takes your breath away, then the next time it does, it’s like, “Cool! Another bad comment”.

 

I think you’re really courageous about it. I remember this video you made about how you deleted 15,000 people out of your mailing list. That takes guts! I respect the fact that you decided to eliminate people who weren’t opening your emails.

I was at a point where I truly wanted the people on my VIP List (her mailing list) to actually cherish my emails... so if you’re not opening them, I’m just going to get rid of you and delete you. By doing that, I believe it strengthens the relationship with the people who actually open your emails and enjoy your content. It was actually way easier than what I thought it was going to be!

Okay so I don’t want to take your whole day making random questions! Did you get a job in your field right after college or did you just take the leap right into photography?

I moved home right after college because I knew that if I moved to the city, rent was just going to be through the roof and I really needed to get on my feet.

I really just started taking any second shooting photography jobs that I could find from multiple wedding photographers. This was an experience that just showed me that I really did not want to become a wedding photographer, which is what I thought I really wanted to do.

But I think that it’s different for everyone, because some people go and get the wrong job but get so much experience that they can use in the long run. But for me, it was just something that I never really wanted to do… I can’t explain it, but I was just like, I’m going to do this solo and figure this out as I go.

So you just started your own photography business and figured it out on your way?

Basically, I started my business off as a photographer and then I realized that it was really frustrating because I could only sell a certain amount of shoots every week because I could only be in one place at one time.

So, I was making these Photoshop actions for myself, which are very similar, in essence, to Instagram filters, where you just press a button and it edits your picture. And at one point, I was like, ‘Hey, I should sell these!”. So I started selling them online. That was actually my first successful business in which, between a year, it was already a six-figure business.

From that experience, I learned that I really loved selling digital files and the fact that I could sell a million of these and never run out. There’s no limit to how much money I can make. I noticed that I get really excited by limitlessness, is that a word?! I don’t like feeling like I’m in a box and with photography, I always felt like there was a limit on how well I could do. So I knew that I needed to make some changes if I wanted to grow, continue, and expand.

Honestly, when I came out with the Photoshop actions business, I swore that I just figured out what I wanted to do for the rest of my life. And then a few years after selling Photoshop actions, my passion for photography completely disappeared. It went from me being so obsessed with it that I wanted to get a tattoo of a camera… to the point that it defined me so much that I just woke up one day and knew that the last thing I wanted to do was touch my camera.

At that point, I knew I was in trouble and it actually took me about six months to a year to actually decide that I was going to stop doing photography. I thought it was just a creative block, but looking back it was just my intuition telling me, “Okay, time to move on to the next thing!’ . That's really the running thread through everything in my career. It’s like I’m always following my intuition, my passions, and what excites me.

At that time, I was really into helping other people sell their products online and doing all this coaching work for free. So, I knew I was going to start my path as someone who helps other people do what they love for living and teach them how to sell themselves online.

One of her many online business resources. Click here to watch it.

What was the biggest lesson you learned from being a wedding photographer?

Wedding photography, even though I love it as an art form, was not for me. Working on the weekends, being on my feet for 10-14 hours non-stop without taking a break, and not having meals was not something I wanted to do.

The biggest lesson for me was that, if I’m going to be self-employed, I’m going to make damn sure it’s super enjoyable.
— Alex B.

I learned that even though I have a lot of energy, I should spend it in ways that I want to spend it. I learned that the whole point of being self-employed is to not feel stressed out, and to feel like I can have the freedom to be very flexible. The biggest lesson for me was that, if I’m going to be self-employed, I’m going to make damn sure it’s super enjoyable.

Puerto Rico is going through one of the worst economic crisis right now, which is the main reason a huge part of the younger generation is leaving the Island in search for a better future. What do you recommend to Puerto Ricans who want to have creative careers and own their own businesses in the midst of the crisis?

Investing time into entrepreneurial activities and investing time towards building a business is possibly one of the smartest things that people in situations like this can do. Especially in this date and age where we have the Internet with access to a lot of people with a lot of investing power anywhere in the world.

It’s tough being around people who can’t understand why you’re doing all these entrepreneurial activities when they think you should be worried about getting a 9-5 job and playing it safe. I think that is one of the worst things that you can do. Like sure, if you have to get a 9-5 job to get by right now, do it. But when you get home, hustle to make sure your business is going in the direction you want to be in.

For anyone reading this who feels discouraged because they have to work a 9-5 job, I would say to really focus on loving and embracing the stage of your life that you’re in right now. And at the same time be super excited about what is coming.
— Alex B.

People look at me now and they say, “She can take the day off whenever she wants.” [.] Yeah, but when I first started, there was a huge amount of hustle, forward motion, planning, strategizing, and really working hard to get myself until this point. For anyone reading this who feels discouraged because they have to work a 9-5 job, I would say to really focus on loving and embracing the stage of your life that you’re in right now. And at the same time be super excited about what is coming.

What would you say to people who are bashing others because they are looking for success out of the Island and “not helping make Puerto Rico a better place”?

At the end of the day, you have to do you. And as far as I’m concerned, we are all citizens of the globe and staying somewhere because you feel guilty or you feel like you have to contribute is really not a reason to stay.

A real reason to stay is because you not only love Puerto Rico, but you are dedicated to turn things around and be part of that movement. But I believe that if that’s not something that you feel in your heart, then you don’t have to stay.

Trust that the universe has everything figured out and it’s using the right people to stay and fight the Puerto Rican fight. It’s all about trusting that you are going to do what you feel it’s right for you.

How did you start Youtube? Did that came out of a whim?

My sister came over one day and told me, “Alex! Video is the next big thing and if you don’t get on the van wagon now, you are just wasting time.” So, I was like “Okay!”

I think video is one of the most important things that I’ve done for my business and so many people hire me solely by watching my Chatty Tuesday Videos. It’s something that I’m truly grateful for and it truly excites me because when my mom was my age, she could’ve never done this. The fact that it is so new and fresh, even though it’s been here for so many years, makes me feel really excited about future generations.

What’s the biggest challenge of owning your own online business?

The biggest challenge is staying in your own lane. I think the Internet is such a blessing because it connects us to so many people, but it’s very, very easy to always be looking at what other people are doing and be hard on yourself because of it.

My advice to anyone who’s starting an online business is to know that you should be so busy and excited and passionate about your projects that you shouldn’t have time to look and see what other people are doing and get down because of it.

How do you keep yourself in such a great mood? You’re always creating content and making us smile on all your social media channels!

I only create when I feel like it and want to. If I feel I’m in a bad mood, I don’t create.

So many people force themselves to create, and even though I feel it’s good to challenge yourself, at the same time, I feel like it’s really important to listen to what you are feeling and only do it when you are excited to share something. When you feel like you have something that is going to add value to people’s lives, and not just doing it for the sake of doing it.

A great example is when I moved to Trinidad and Tobago from Tampa, I did not want to create, so I stopped creating content for like a good 6 months. I was still making Spark Lounge Videos and using Snapchat, but I gave myself full permission to not do anything if I didn’t feel like doing it.

Talk to me about The Spark Lounge! How did it all started?

When I give so much of myself online, it sometimes feels very draining , because there is only so much of a connection you can have with people in the comments sections. I wanted to create a space where I could be closer, intimate, and more available to people. I wanted to create a space where people could come together and really feel love and support from an incredible group of people who are like-minded, believe in the power of positivity, and who are also entrepreneurial-spirited.

It actually started through a free Facebook group, which was super overwhelming for me. There were thousands of people in this group and it didn’t have enough boundaries to really make it a magical place. I decided that if I started to charge for it, it would create a steady income for me. It was great because when you have to pay for something, you show that you are dedicated, committed, and that you value something. That makes sure that I’m attracting only the people who want to be there.

In The Spark Lounge, I basically show myself on a more regular basis and in a less formal basis. I know that I can just upload a video that I just recorded from my iPhone and not worry about editing it and the whole world to see it. We are such a loving and caring community in there, so I can say things and be more vulnerable in a way that I can’t on my Youtube channel.

What is the next big thing for Alex Beadon?

Constantly experimenting with new offers for my people and detaching from the results. Up until this point every time I do a launch it’s super exciting and super stressful at the same time, because I know how much money I want to make, how much I want to sell, how many people I want to reach, etc.

My big thing right now is focusing on ‘here is this thing that I made, take it or leave it and I’m cool either way’. I’ve been coming into my business with that energy and it’s completely different than where I was earlier. It’s really exciting and challenging at the same time!  

I’m at this place in my life where I know that my priority is how I feel in the inside. Being in alignment and knowing why I’m showing up to do my work. Knowing what I want my outcome to be, but also knowing that if I don’t get that outcome, I’m cool.

What advice will you give someone who wants to start their own business?

To find five people who are already doing what you want to be doing and learn as much from them as you possibly can. Even if you have to hire a coach I really believe in the benefits of shortcuts and you can shortcut a lot of pain if you can hire someone who has already been there.


And lastly... Some fun facts about Alex Beadon (because I clearly can't get enough of her!):

  • Favorite TV Show: SuperSoul Sunday

  • Coffee or tea: Flavored Green Tea

  • Movies or Netflix: Both, it depends on my mood.

  • Cat or dog person: Dog but I would probably be a cat person I just never had a cat.

  • Indoors or outdoors: Outdoors!

  • Favorite social media: Snapchat first and then Instagram.

  • Youtube or blogging: Youtube

  • A Role Model: My Auntie Joanne.

  • Favorite website: Youtube

  • Morning or night person: Morning

  • Any tattoos?: I don’t, but maybe one day.

  • A beauty product you just can’t live without: I love highlighters but I can’t live without concealer!

I had such a great time interviewing Alex through Skype and I really hope this interview captured it. But most importantly, I wish you take every single piece of advice she gave us [in]to heart, just like she did (and continues to do) right when I started blogging].

Did you know about Alex Beadon before this post? Let me know on the comments below and share some love! :)

Until next time, 

María Elena

Career Profile | Zahíra Domenech, Wedding Planner behind Eventus by Zahira

CareerMaría Elena1 Comment

"I love working with down to earth people and I don't like people who mistreat their employees. My life vision is to work with people who are grateful, spiritual, holistic and who always give their 100% in everything they do. People who collaborate and believe in community.  I believe in genuine relationships and  loyalty in business and in life". - Zahira Domenech.

Ever wonder if your BFF could be your wedding planner but then remember she's too busy being your Maid of Honor? Or maybe you thought you could produce your whole wedding on your own but then remember all your family drama and thought you'd be better off with a wedding planner (insert raising hand Emoji here).  Yup, all of these things (and many, many more) come to your mind right after someone puts a ring on your finger. But luckily for me, I've always found the wedding business quite interesting. Not for the clichés, but because I've always wanted to meet a wedding planner and ask her if her career is just crazy as I think it must be. Just imagine the pressure of producing the day that has to be, for most people, one of the most important days of their lives.

So luckily for me, I've been in contact with Zahira Domenech, the founder of Eventus by Zahira, because I just love how she markets herself online and I knew I had to interview her for you guys. You can take a look at her websites here, here and here. And don't even get me started on her social media skills.  Her Instagram account is a wedding fairytale! "My website was custom designed in order to be an extension of me... I'm very girly and sparkly.. but I wanted it to be very inspirational. I want it to look like a luxury magazine", she expressed when I told her how fabulous her websites are.

She has ben recognized as one of the best wedding planners in the world by JuneBug Weddings, as an A+ Wedding Planner by Destination Wedding Magazine and winner of Wedding Wire's Bridal Choice Awards for several years in a row (seriously, look at her reviews), among many other recognitions.

If you thought she had enough in her hands already, Zahíra is engaged to the talented photographer Jose Ruiz and as a response to her fans, she now has a blog were she narrates the excitement of how a Wedding Planner plans her own wedding

So the fact that I interviewed her one week before I got engaged was kind of crazy. Specially since my now fiancé took the photos during the interview. Crazy huh?! Oh I can only imagine his nerves. LOL. To be honest, being with Zahira felt like talking with an old friend and there is no wonder why she's now my wedding planner.

So without further due, here's one of the funnest interviews I've ever done:

ME: When did you know you wanted to be a wedding planner?

ZD: I used to work at a very prestigious Public Relations agency in Puerto Rico and my job was to do corporate events, product launches, social events, galas, etc. That's how I fell in love with this world because I did everything from designing the event to creating the experience. I loved it.

But one day one of my good friends called me because she wanted to get married in The Plaza in New York City and asked me to plan her wedding. She couldn't trust anybody else and I really didn't know anything about it... but I said I'll do it! 

When I came back to Puerto Rico after her wedding, I was definitely not ready to work for anybody else. So I started taking courses and educating myself for the big leap that I knew had to happen.

ME: So how exactly did you make the big leap to the wedding business?

ZD: Eventus has been both a blessing and a challenge. I come from a very humble family and I believe that all my success is thanks to my dad. Since I was 5 years old he always took the time to tell me how important and valuable I was and that I could be anyone I wanted to be. He used to tell me so many wonderful things that I started to believe them! That's why I believe I'm the person that I am today. A person who will just go for it in any situation, no matter what. I'm not scared of failure, because I believe that failure is the only thing that will guide you through the right path. They are the way that God lets you know that you are off track.

So Eventus is basically that. It was a risk that I took while having a secure position at a Public Relations firm. In a matter of three months I basically quitted my job and founded Eventus by Zahira.

ME: But did you have a backup plan? Like a savings account or something?

ZD: I had nothing. Just my last paycheck. If you wait for the perfect moment you'll never get anything done. If you really want something just go for it with whatever you have at the time and you can start building something from the ground up.

I used my last paycheck to design my logo, put an ad out there, create a website and that was it!

My first client was my friend's wedding in NYC, and since she was Asian, the ceremony and the protocol was so much different than what I was used to. It was a great challenge! It was in New York and I had no contacts for vendors or anything. So I took a week of vacations from my current job to travel with her and help her start looking for vendors and just like that I planned the wedding! I basically did her wedding, quitted my full time job and started my own business in 2004. That was it!

ME: How do you have so much engagement in your social media platforms? You have so many comments!

ZD: I think it's due to my openness. I don't let what other people think affect me. Being authentic and expressing my fears even though it makes me feel a little uncomfortable, it's my way to connect with people. Many people think that Eventus is so huge, but I'm just like any other girl! I am dreaming big and building something for me and my family to enjoy. I think it has to do with the fact that when I write something people feel relieved to know that it happens to other people too, and that in some way, it makes it ok for them.

ME: I definitely agree! I remember you once posted an Instagram picture were you shared a very intimate but inspiring story and I thought that was the coolest thing ever! 

ZD: Thank you! Just remember, if your dreams and goals don't scare you, they're not challenging enough and you will not grow!

ME: Tell me about #TuesdaysTogether?

ZD: This is part of The Rising Tide Society in which I talk about community vs competition in the small business owner world. Tuesdays Together is a reunion with creative business owners that takes place the second Tuesday of each month. We talk about different topics that help small business owners grow by knowing the difference between community vs competition. This is a beautiful project that I enjoy so much! I love giving back and helping others so this is a great fit for me and what I stand for in my life and in business. If you want to know more you can join our Facebook group or search our hashtag: #tuesdaystogetherpr.

ME: What about Zahira Domenech Signature Brands? How did it all started?

ZD: Cancer was the biggest blessing of my life. It changed my life perspective in every way. And Sebastian, my son, was my biggest rock during chemo. So even though I was cancer free in 2012, I started life coaching in 2011. People really wanted to know how I created what I have now, so I ended up creating what Zahira Domenech Signature Brands is today: our women entrepreneurs coaching branch. 

It wasn't until last year that I decided that I was at a spiritual and mental level in which I felt it was the time to launch everything for the public. 

ME: So Sparkle and Bliss is inside your Signature Brands umbrella?

ZD: Sparkle and Bliss is our live workshop that started successfully last year in which I give training to small business owners on how to use Instagram, gain followers, create branding and a profit plan. One of the things that differentiate us from other workshops is that we challenge all our attendees to grow in a personal level too. We challenge them to work from the inside out by facing fears. I'm firm believer that if you don't grow as a person, you can't grow your business. As small business owners, our businesses are the reflection of us, so it's so important to grow as a human being by challenging ourselves so we can grow stronger in business too.

And as an extension of these workshops, one of the things that we created this year was our online course were you can learn more about things like how Instagram works, how to get published in media, how to market yourself, how to establish your prices and much more. 

Sparkle and Bliss is one of the most amazing things I have professionally right now. Eventus is super special for me, because it's my baby you know? But this workshop is something else for me. It gives me the opportunity to give back what I've been blessed with over these years. It's my way of healing and letting other people heal and grow. This is the area of my life that I wish to develop in the years to come in order to help create awareness that us women have a huge role in society. Our women instinct makes us want to take care, educate and make sacrifices for others. This is why I have made it my mission to make women search for their value within without comparing themselves to others.

ME: What do you think helped you be in the position you're in right now?

ZD: Perseverance is key! My dad had 0 tolerance whenever I spoke badly about myself or others and that is the way you should live. I mean, you should have your moments to cry and complain, but having that mind set has helped me with my spirituality and understanding that everything that happens to you has a deeper meaning. Some moments make you learn and grow and some of them are made to enjoy what you worked so hard on. 

But most importantly, I think my success is thanks to my love for everyone, doing good no matter to whom and that I have no fear of failure. If I fall, I pick myself up and keep going. If I was wrong I ask for forgiveness. This is the way that I try to make everyday better. 

ME: What do you love most about the wedding industry?

ZD: Being a wedding planner has opened many doors to my creativity. I love working with so many talented and creative people. It helps me to stay challenged and on track.

Also, I love being a Destination Wedding Planner. Not only am I able to promote my beautiful Island, but I get to know so many amazing cultures. It has opened so many doors into bringing more tourism to Puerto Rico and it makes me extremely proud to know that my clients enjoy our service and accommodations. It makes all those challenging hours of hard work feel like I'm not working at all. Because I love what I do.

ME: What do you love most about the coaching industry?

ZD: Being able to help other people. Specially people who didn't have the opportunities I did when I was starting. When they call to tell me that they booked 10 new clients thanks to the services we provided is amazing! 

The thing is I feel great when I hear about other people's successes. When I started out people used to tell me that I was creating a "wedding planner factory". But to me the only competition is myself... The only way I look at my business is by how many people I gave service to, rather than how many weddings I did. When you see life this way you don't feel you have competition. You should be paying attention to yourself and what you should do to improve! 

ME: Every career profile I've made so far, has one thing in common: the person always has some type of vision board. Do you have one?

ZD: OMG this is the first time I talk about this! How embarrassing... I have a gratitude journal that I use as my own little magazine.  I create these journals from magazine cut outs and I even create my own editor's letter with all the things that I want to accomplish and have accomplished. 

I write everything good that is happening in my life as a way to program my brain to focus on positive things. This is the way I count my blessings. If you focus on these things you create more of the good things without even trying. 

ME: What has been the most challenging situation you've had so far? 

ZD: Keeping the right balance between being a mom and an entrepreneur. Since I love working so much, it makes it really hard, specially when he calls me out on it! When you're a mom it's like you automatically feel guilty for everything. 

Even though society is so much more advanced now in which women work and accomplish their dreams, we have a huge pressure to be super moms! 

ME: How do you find time to do everything you do: Wedding Planning, Life Coaching, Social Media and Blogging?

ZD: The key to success is being organized. In order to be a multi-tasker you need to be organized. I use the app gTasks, which is my life saver because it helps me prioritize my to-do lists. I try to go step by step. For example, instead of adding "Create a workshop" to my to-do list I just write "print out promotional items". That way I don't get overwhelmed.

There are no excuses... You have 24 hours a day, just like Beyoncé and JLo!  

ME: What are your normal duties as a Wedding Planner?

ZD: First of all, we create a budget. Then we get to meet our clients before we start looking for vendors according to the size, look and feel. We specially love to know how they met in order to incorporate it in the wedding. It's very important for me to make weddings that are personalized and unique. Nothing cookie cutter or copy pasted. 

ME: What has been the most significant moment in your career so far?

ZD: Actually, it's happening right now: Eventus is expanding outside of Puerto Rico! But I can't say where yet... Stay tuned! 

ME: What advice would you give someone trying to make it as an event planner?

ZD: First of all, you need good branding. You will need to have the guts to be genuine and not copy others. Also don't compare your beginning with someone who has had many years of experience in the industry! Being authentic will be the key to your success.

ME: What are the rules of etiquette to work with your wedding planner?

ZD: Know that your wedding planner is a professional. There can only be one planner, not your mom and not you. You have to let it go and let us do our job without stress because we do weddings almost every weekend. And also be grateful! We'll be there with you for the entire process... Our job is very complex and some people can't see it... we can even be therapists and seamstresses!

Random Facts about Zahira:

  • Favorite Scent: Gardenias
  • Favorite Music: 80's and pop music
  • Favorite Book: The Secret
  • Favorite Way to Unwind: Daily Yoga
  • Favorite Restaurant: East
  • Favorite Social Media: Instagram
  • Favorite Coffee Shop: Le Macaroon
  • Favorite Drink: Addicted to Pepsi, but I'm in recovery!
  • Favorite Home Decor Piece: Much more than a decor piece, it's having a good terrace. I need it for my daily 5:30AM yoga.
  • Favorite Fashion Accessory: Shoes and big jewelry!
  • What are you most proud of: My son
  • Necessary Luxury: Traveling and doing my hair at the salon
  • What's next on your bucket list: That Eventus continues to grow, to indulge in a 2 week vacation and to help more and more women feel empowered.
  • Best Place you've ever visited: Madrid. I have great memories in Madrid dancing with my Flamenco team when I was a little girl.

So there you go! A little glimpse inside a (fabulous) wedding planner's life. If you are engaged and would love to receive advice right to your inbox, you can subscribe to Zahira's wedding newsletter here. But if you're a Creative Small Business Owner or you have or are planning on having a business in the Wedding Industry you can get tips on how to grow your business by subscribing to her newsletter here.

Hope you enjoyed!

XO,

María Elena