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From Intern to Full Time at Aaron Stewart Home

CareerMaría Elena RodríguezComment
aurimar ortiz aaron stewart home headquarters

Ever since I started this Intern Diaries series, I've been on a mission to find hard working interns who have an inspiring story to tell about their experiences. So far, you've all loved Paola from Letras con Tacones' experience working at Elle Magazine in New York City and Kiara Hernández experience going from intern to full time at L'Oreal Puerto Rico's PR firm. They're all amazing experiences of how hard work and determination early on, can be a great getaway to accomplish your career goals. 

So when Fernando Rodríguez told me about Aurimar's journey at Aaron Stewart Home, I knew I had to feature her in this series. She interned at ASH for about a month, then went on to work part time and ended up being a full time employee. 

But to give you a little preview of the interview, she didn't only did a complete 360 career change from working as a restaurant manager to working as a licensed Interior Designer at Aaron Stewart Home, but she has done her entire career journey while taking care of her little girl Sofia, as a single mom! And did I mention she passed her license test in the first try?! 

I'm so happy I get to share Aurimar's inspiring story today, March 8, International Women's Day. I hope you enjoy and learn about this interview as much as I did!

BONUS: If you're interested in applying for an internship at ASH, stick through the end of this post for instructions. 

ME: What was your career goal as a kid?

AO: Honestly, I always wanted to be an astronaut, which has absolutely nothing to do with design!

ME: So how did you end up studying Interior Design?

AO: My interest for design started while doing my undergrad in humanities at the University of Puerto Rico. I had some friends that were studying Interior Design at the UPR, Carolina Campus, so I decided to go ahead and give it a try. I really didn’t even look for information, it was more of an impulse decision. I changed concentrations and once I was there, I knew this was really what I wanted to do for the rest of my life!

ME: What made you switch majors from Humanities to Interior Design?

AO: I liked the history part of Humanities, but I was way more inspired by everything that had to do with culture and fine arts.

ME: Did you always have your bedroom decorated like a magazine?

AO: Yes! Definitely. I loved organizing my drawers and color coordinating in rainbow patterns. I always tried to find the design aspect behind organization. I also loved doing collages, and I drew a lot as a kid.

In Puerto Rico you are taught interior design drawing by hand first. So that was perfect for me. I love drawing!

Aurimar and her little girl, Sofia.

Aurimar and her little girl, Sofia.

ME: You had your little girl during college, as a 21 years old. What was your biggest challenge?

AO: The biggest challenge was finding the energy and the time to finish my degree. Also, there’s a lot of cruel people that are quick to judge you and assign you the “failure” label once you become a single mom at a young age. But I learned no one can define me. I am the only person who can decide what I’m capable of accomplishing at my own terms. No one can decide that for me.

ME: How did you balance school and taking care of your kid at the same time?

AO: I had to make a mind set shift before anything else. School became my second priority and my baby my first priority. I was able to make it because I was very organized with my time and I had a very clear goal in mind.

When I thought I couldn’t keep going, I would get back in focus by meditating on my goal and visualizing myself accomplishing it. What really helped me balance it all was my mental state and attitude towards it.

ME: What did you end up getting a degree in?

AO: I ended up completing an Associate’s Degree in Interior Design at the San Juan School of Interior Design at E.D.P. University. Since I already had my associate's degree and already had a lot of Humanities credits, I was able to apply for the Interior Design License exam right way. I’m really proud to say I passed it in the first try because I worked really hard for it! 

I’m currently finishing my Bachelor’s Degree in Interior Design at the San Juan School of Interior Design. I will finish in May 2018, because even though I only have 6 classes left, I want to take it easy. I already have a full time job and the license! Nevertheless, I really want to have a Master’s degree in Project Management or Sustainable Design some day!  

ME: What was your first job and what did you learn from it?

AO: I worked in customer service for seven years and oh boy! I learned life is tough. But seriously, I learned a lot about patience during those years. One of the most important things I learned was how to cope with different personalities at the same time.

When you are serving a customer, you could simultaneously be dealing with someone who is super nice, but you could also be dealing with someone who is not having a great day. You have to learn to cope with both of them at the same time. I use those lessons everyday, not only in my career, but in my personal life.

ME: What was your first real job in design?

AO: I literally went from being a manager at a restaurant to being an intern at Aaron Stewart Home. It was such a complete change from what I was used to!

Once I graduated, Margaret Diaz, the president of the Colegio de Decoradores y Diseñadores de Puerto Rico (CODDI) called me because she had recommended me for an internship position at ASH.

ME: How was your first day as an intern at Aaron Stewart Home?

AO: It was very fast paced and it was a lot of information to take in. I would write everything down no matter how insignificant it seemed, so I could go back and revisit my notes if I needed them.

I went from receiving 2 emails a day to receiving a hundred in one day. It was definitely a lot of pressure! But the ASH Team was really supportive of me. Their policy is always: if you have a question, ask! They are always willing to teach you. They don’t expect you to know everything, they just want to know you're interested. I’d rather ask 10 questions about what my boss wants done than do it wrong and waste everyone’s time.

I’d rather ask 10 questions about what my boss wants done than do it wrong and waste everyone’s time.
— Aurimar Ortiz

ME: What did you imagine that your first day as an intern at ASH was going to be and how was it different?

AO: I thought it was going to be really easy, pretty and colorful! But what goes on behind the scenes is a lot of hard work, sweat, stress and pressure. It’s all about the details. Like for example, you look at something like wallpaper and you think it’s simple. But no! It takes hours to complete that. First, you match and pick out a wallpaper. After that, you have to find out if it’s available, order it, and if it’s not, sometimes you may have to wait three months for it. Then, you have to pick it up, find someone to install it, but if they install it wrong, you need to go ahead and order it again! There’s a whole behind the scenes that happens inside designing a space.

ME: What was your biggest challenge during your internship at ASH?

AO: I would say staying on top of everything. There were a lot of things going on at the same time, while I was learning how to organize my calendar, schedule and thoughts, literally!

ME: Did you ever imagine yourself working at ASH?

For an entire year I visualized myself working for a big designer in Puerto Rico.
— Aurimar Ortiz

AO: For an entire year I visualized myself working for a big designer in Puerto Rico, so when it happened I was like BAM! Law of attraction! This is what I was looking for and it actually happened.

Aurimar's Inspiration Board at the Aaron Stewart Home's Headquarters. 

Aurimar's Inspiration Board at the Aaron Stewart Home's Headquarters. 

ME: How was your internship experience while having your little girl?

AO: Wow!  While my little girl was in preschool, I was working at the restaurant as a manager some days and then working at ASH the other days. I would go out to look for her in school at 2PM to drop her at my mom’s and come back to my internship until 6PM. It was not an easy schedule! But thankfully all of that has changed.

You need to have determination to do this. A lot of people would give up! Without the help of my friends and family, I wouldn’t have been able to do it. I owe them that and so much more!

ME: How did you learn to organize yourself?

AO: I have binders with sections subdivided by to-do lists, with files that I need on hand for each day and divided by project. I also have my daily planner that I take with me everywhere like it’s my cellphone. I also use my phone’s calendar to let the team know about my schedule.

It’s important to know that you’re not perfect and that at some point you’re going to get disorganized. But you have to set out a day of the week to take care of it, go back and put whatever you messed up, back to the way it was!

aaron stewart home headquarters
aaron stewart home headquarters
aaron stewart home headquarters

ME: What would you recommend other students that would like an internship in the interior design field and how can they excel at it?

AO: I think that you have to face your fears, specially if it’s your first internship or real job. Even though you might not even know what’s going on, there’s going to be a lot of insecurity, but you have to look past that and do it! Be fearless of what you want.

Also, you have to be willing to do what you have to do! Stop putting excuses.

ME: What are your tips towards finding a dream internship?

AO: I used to think that this internship came to me by luck, but the truth is I was a really hard working student and I was referred by a professor because of that.

aaron stewart home

In any moment you could make a connection with someone who could help you. That’s why it’s so important to keep good relationships with as many people as you can. You never know when you’re going to see them again!

ME: Describe a normal day as an intern at ASH?

AO: Everyday was different. But one example could be arriving at the office, having a status meeting at 9AM and then it was time to go out and find sources for faucets, furniture, and delivering store merchandise to our clients. It was all behind the scenes the design process. I was helping everyone in the team!

ME: What is the difference now that you’re a full time employee?

AO: Now I have responsibilities that are set and I have projects that I’m in charge of. The only thing that hasn’t changed is that I keep assisting anyone that needs my help around the day.

ME: What was your biggest lesson once you finished your internship?

AO: Once they made me full time I had to leave the job I was working at. It was super scary since I was very comfortable where I was, and I had a lot of experience there. But it was 20 thousand times worth it. So my biggest lesson was learning to step out of my comfort zone.

fernando rodriguez aaron stewart

ME: What was your favorite part of your internship experience?

AO: The team work dynamic and the open door policy. If you felt uncomfortable about something, there was no problem in saying it. We are a support system!

ME: What advice would you give a student who is going to start an internship at ASH?

AO: Don’t take anything personal, work hard and watch your attitude. Attitude is everything!

ME: Have you ever been a victim of mommy shaming for being a working mom? If that’s so, how did you manage it?

AO: Of course! Not everyone is capable of respecting you when they have different ambitions than yours. A lot of people don’t get it and that’s why I don’t take it personally. Everybody has their own path and goals to accomplish.

The only opinion that really matters to me is my daughter’s. That’s why we constantly talk about this topic, and I explain to her the importance of fighting for your dreams. But most importantly, I make sure that our time together is quality time, without interruptions.

I make sure to let her know that her opinions and her emotions matter to me and that’s how we come across agreements together. That’s all that matters to me. If others don’t understand it, that’s completely out of my control, so I don’t even take it into consideration.

ME: Puerto Rico is going through a tough economic recession, so there’s a lot of people advising others not to waste time in artistic careers. What advice would you give someone who is pursuing a creative career but is overwhelmed by all the negativity?

AO: If you focus on what’s going on around you instead of what you want, you’re going to be going back and forth trying to please everyone your whole life. If you have a passion that you know you want to do, go for it even if the odds are against you! If you feel in your heart that’s what’s going to make you happy and you’re willing to work for it, life will give you all the tools you need to make it work.

If you listen to everyone’s opinion you will never do anything!

ME: Many women think that after having kids, their dreams are put aside, but clearly this hasn’t been your case. What advice will you give other single moms?

audimar ortiz aaron stewart home

AO: What better example could you give your kids than following your dreams, working hard, never giving up, not been mediocre, not settling and to keep fighting to make a personal change? Those are life’s biggest lessons. Here is my advice:

  • Make a support system of family members, friends and even support groups where you can find help and good advice.
  • Read. Educate yourself by looking for information about educating your child and about not only being a parent, but a happy human being.
  • Look for your passion and practice it. Do what makes you happy and let your kid see you being happy.
  • Look for people who motivate you and are good examples for you and your kids.
  • Last but not least, stop feeling guilty because you’re taking time for your own personal development. Kids learn to be happy and independent by watching you. The best lesson you can give your kids is to show them how to be a perseverant person and to live life with enthusiasm and purpose.

Interested in being an intern at Aaron Stewart Home? Keep reading.

  • Are you a visionary? 
  • Do you have the skill of looking beyond your assigned tasks?
  • Are you willing to give your all?
  • Can you multitask projects?
  • Want to be a part of a fast paced environment?
  • Can you see yourself being part of the future of Aaron Stewart Home?

      If you replied yes to all of the questions above, send your resume to info@aaronstewarthome.com. Good luck! 

    Hope this interview inspired you to keep following your current dreams! There are definetely no excuses. 

    If you enjoyed this post, I would suggest you check out my Career section. Also, you may enjoy Fernando Rodíguez's ASH office tour I did a few weeks ago. 

    Until next time, 
    María Elena

    Office Decor Ideas by Fernando Rodríguez

    Decor, LifestyleMaría Elena RodríguezComment
    fernando rodriguez aaron stewart home

    Remember back when I interviewed Fernando Rodríguez, the co-founder of the lifestyle store Aaron Stewart Home? I still can't believe that was almost two years ago. Just in case you're new to my blog, he was the first person I interviewed for my career profile series. I talked a little about the nerve wracking experience of pitching my idea to Fernando in this Instagram post, if you're interested. 

    After that experience I am proud to say we have stayed in touch to the point that we did another blog post on how to style your nightstand.

    Right now we are working on an awesome interview with one of his teammates so make sure you're subscribed to ambinity's newsletter so you don't miss it! And that's how I ended up at Fernando's office at the ASH headquarters in Miramar for the first time.  It's literally the most beautiful office decor I've ever seen outside of magazines and I just knew I had to film a video for you guys. 

    So without further ado, here's my very first video filmed and edited by myself in the hopes you will find some office decor ideas. I am very proud of this video, not only because I got out of my comfort zone once again, but because this was by FAR the hardest thing I've done for this blog since I launched it. I can honestly say I have a new profound admiration for all video producers out there. You guys make magic happen! 

    Ready to re-decorate your office, huh? Here's a recap of Fernando's Favorite things at his office, just in case you're daydreaming about recreating his style in your own space:

    • Nespresso Coffee Machine - It's actually on sale right now!

    • Scented Candles - Fernando is currently working on a new candle scent with the ASH team. But for now, you can find really good ones here and here

    • Vintage Mid Century Modern Chest - Since this is one of a kind, you can find a similar one here
    • Acrylic frame with a hand-written letter from the Editor of GQ Magazine - Similar frame here.
    • Silver frame with Fernando and his husband, Aaron Stewart - Another similar frame here
    • Inspiration Board - Similar board here.
    • Picture with Bill Conningham
    • A copy of an article in New York Magazine in which Fernando Appeared.

    Click away!

    Thank you so much for stopping by once again! If you enjoyed this type of content please don't forget to comment bellow and like, share and subscribe to my Youtube Channel. It will also be awesome if you filled out this survey if you haven't already. Helps me provide you with better content. 

    Until next time, 

    María Elena



    How To Style Your Nightstand the Aaron Stewart Home Way

    Decor, LifestyleMaría ElenaComment

    My mom is the queen of keeping her bedroom tidy, clean and soothing. She always encourages that my sister and I keep our rooms organized because this is the place where you rest and therefore, should be a place you feel at ease. So when Fernando Rodríguez called me to do a blog post about styling nightstands, I was in! Fernando along with Aaron Stewart Home's lovely Personal Stylist, Lizzette "Lichy" Schettinni, created the 5 nightstand settings perfect for almost any personality. 

    1. The Romantic Setting

    The first nightstand Fernando and Lichy styled was a very romantic one. The lavender tones combined with the fresh flowers make the bedroom look fresh and sophisticated. Plus, the bucket for the bubbly wine makes the perfect setting for a romantic night in any day of the week. 

    2. Sophisticated yet playful

    This is the perfect nightstand for someone who is professional yet likes some color in their life. "A good book is inspirational even if you don't open it... it has beautiful images that are next to you for your sleeping time, which is a good thing", said Fernando while styling this look. 

    Books are also a great way to make your nightstand more functional. "The idea is to rise your small lamp with inspiring books so you can have the perfect nightstand light", said Fernando.

    3. Earthy meets modern

    This is a great look for a more classic bedroom. "It's always good to cover your nightstand with a little tray like this one by Natalia Subirá so it lasts longer. It keeps things from getting stained so it doesn't get scratched with your candles, etc."

    Plus, no matter if you're planning a romantic night with your partner or planning a Netflix date with yourself, you should try to keep flowers in your bedroom. "Flowers always make everything look fresh, no matter what" - Fernando Rodríguez. 

    4. For the modern gal

    I can say this is my favorite one just for the Jonathan Adler jewelry box. I mean, look at that! I swear it's made of dreams and pixy dust. 

    "If you want to do something classier you can use gold.. and if you have a two toned nightstand like this one, then you can play with gold for three months and then use the blue and interchange colors and ideas based on the colors of your nightstand". 

    Lichy also suggested adding little trays for when you forget to take all your jewelry off at night. "Add a pop of color with little trays to hold your jewelry before going to sleep.... It happens to me all the time!"

    5. The playful one:

    Fernando recommends to not be afraid of mixing colors. "It's all about looking around the house and finding one or two pieces that you really like and moving it around. Maybe it's something in the living room... who knows? Don't be afraid of bringing it to the bedroom and viceversa... that way you refresh the whole room.", said Fernando. 

    "Don't try to be matchy matchy! Have a sense of color", said Lichy while adding "Para el gusto los colores, y los colores, las flores" which basically means that if you want some color, add flowers!

    So there you go, nightstand inspiration for any personality. But, last but not least, I wanted to add some random pieces of advice Fernando and Lichy offered while at the store:

    - Always keep things that are very close to you and things that are beautiful that have nature, or beautiful books with beautiful pictures. 

    - Keep a soothing candle and a good lavender scented moisturizing cream on your nightstand. 

    - Always keep a glass of water for before and after you go to sleep. 

    - Switch things around every once in a while.

    What do you think? What are your tips and tricks for a soothing bedroom?



    Career Profile | Fernando Rodríguez from Aaron Stewart Home

    CareerMaría ElenaComment
    If you are running and you keep looking at people around you, you slow down. But if you keep running and look forward, you forget about the world and just do what you need to do.
    — Fernando Rodríguez

    That's one of the many memorable quotes I got from Fernando Rodríguez, co-owner and Lifestyle Curator at Aaron Stewart Home and Aaron Stewart Lifestyle who agreed on doing Ambinity's first career profile.

    If you have ever been around Puerta de Tierra in San Juan, Puerto Rico, there is no way Aaron Stewart Home's bright colors and impeccable taste hasn't catch your eye. So you can only imagine my excitement when Fernando, who has an amazing résumé, agreed on doing this interview. 

    It was a Saturday morning and I had just posted a selfie on Snapchat announcing what was about to happen. All of the sudden Fernando's bright smile appears from the other side of my car's window. Umm.. Embarrassing! "Nice to meet you María Elena! Please come inside", he said in the friendliest way, shooking all the awkwardness away. My sister (who assisted me with photography) and I went inside to start the interview and suddenly Backstreet Boys music started playing from his iPhone. I immediately new this was going to be a great interview.

    He offered us water and invited me to sit in one of his lovely tables to start chatting while my sister started taking pictures. For the next hour I sat there listening about his incredible career journey and the risks he took that led him to New York and back to his home town, Puerto Rico where he has experienced great success. 

    "My favorite word is trust", he said at some point in a way that you can tell he's a very loving and spiritual person. To say that his calm voice and contagious smile will make your day brighter is an understatement.

    "Some things are very superficial, but memories stay with you", said Fernando while recalling how his dream of opening Aaron Stewart Home came from childhood memories.  He used to visit Old San Juan with his family just to see the beautiful display windows of luxury stores like González Padín in Christmas Time. "When we opened the store I told myself that I wanted to bring back that vision to the Island. So last year we brought a snow machine so that it will snow every day in our display windows", he said with sparkle in his eyes. "It's my mission to create great things and I want to bring kids to San Juan so that people bring back those traditions that are part of who we are", he added.

    So without further ado, here's how the interview went:

    ME: Tell me a little bit about how you started working in the fashion industry? 

    FR: I worked in corporate America companies like Colgate-Palmolive, GlaxoSmithKline and several pharmaceutical companies since I graduated grade school until I turned forty. I felt like a circle trying to fit into a square. I think that when you are growing and trying to figure out what your ambitions are in life, sometimes you don't look at the bigger picture and you may think that the things that are very inspiring to you are not a reality.

    I always wanted to be in the fashion industry and I wanted to go to Parsons or Pratts, but they (his parents) sent me to business school. By the time I was growing up there weren't as many opportunities to kind of have an open mind to say 'this is your call'. In my time it was more like 'look, your dad has a business and your mom wants you to study finance so you have to go to business school'. Long story short, at 40 years old I was in New York and I will never forget the day I was at doctor's office with one of my medical detailers and I told myself 'what am I doing here? I don't belong here... this is not who I am'. Then I literally resigned (from his current position) and gave away company cars, stock options and my corporate credit card and started knocking on doors to get into fashion.

    ME: You worked your way up at Hickey Freeman? How was that experience and how do you think it helped you in your career? 

    FR: It was a rude awakening when I started knocking on doors at 40 years old, trying to find an entry level job that someone who just graduated from Parsons could do for far less money than I would've. I already had a big career behind me in the corporate world which is why nobody wanted to employ me. They told me that I was too old and that I didn't have the skills, but I just kept networking and reaching out to people through LinkedIn and to friends that I had in New York and someone finally gave me a chance.

    This is when I started working at Hickey Freeman. They had a new brand that they were bringing out to the market and they gave me the opportunity of opening their new store in SOHO. I basically said 'I'll take it! I'll do whatever I have to do'. So as I opened the store they realized I had style and a huge business background. I did really well and they quickly promoted me to Brand Director. So in a matter of two years I went from Ugly Betty and The Devil Wears Prada into running a brand and going to Florence and working with designers.

    It was kind of my dream come true... I was super happy and finally doing what I wanted and then the recession came into New York and the brand closed. Then I started working at Joseph Abboud as their Brand Director, where I worked on everything that had to do with branding and showing the brand to the market, except design. 

    ME: Tell me about your experience as Regional Manager and then General Manager at women's fashion giant, Tory Burch?

    FR: After Joseph Abboud I went to Tory Burch and stayed with them for about two and a half years. That was a great opportunity going from men's to women's and getting to do both and learn that market with a completely different pace and different demographic. It was super fun and super challenging running 13 stores all over the Northeast. Now Tory is opening a store here at The Mall of San Juan and the Regional Director came to the store the other day where we sat down for an hour just talking about the market.

    It's funny how things come full circle. I always say you have to be good and make an impact with people in a positive way because you never know when they will come back to your life. That says a lot about yourself and your personality. It's really easy to reject something and leave it behind, but when you take the bull by the horns, that's when you develop character as an individual. You need to finish everything in good terms. 

    ME: Tell me about your experience at MANHATTAN Magazine?

    FR: After Tory Burch, a fashion lifestyle magazine asked me to be their Fashion Director and run every ad that went into those magazines. I was in charge of making all the relations on all marketing events and getting brands to advertise with us. Brands like Prada, Miu Miu, Louis Vuitton, Chloe, Stella McCartney and Chanel.

    I'm very blessed because I was able to do things that people dream of and I don't take it for granted because it's part of what has brought me here. Part of the success of my brand is due to the fact that I've been exposed to all the big brands.

    ME: Do you think these experiences in the fashion world helped you open your store? 

    FR: The skill that I mostly developed from being in the fashion world was creativeness. I've always had it (being creative), but I think it allowed me to become more in tune with those things. Living in New York and working in fashion is a schooling by itself... walking by the street everyday and seeing the diversity of people, the way that people dress, the way that people shop, the way that people enjoy life. Everything is schooling.

    I think the store is a mixture of Aaron and myself being able to travel the world for work and for pleasure and being exposed to many things that are now part of our DNA. That's what really helped us do something special here. Most of these products are things that we used in New York or our friends' own the brands. And we love helping our friends come to a new market!

    ME: How did you meet Aaron and how long have you been together as life and business partners?

    FR: Aaron used to work for a bedding company called SFERRA as the Creative Director and I was the Brand Director at Hickey at the time. We shared the same vendor (a girl also from Puerto Rico) at a sample sale in New York. She was always telling Aaron about this guy from Hickey and telling me about this guy in SFERRA because she thought it would be really nice if we met. I was like 'yeah, yeah yeah. No, no, no'.

    So like six months went by and we were in the Hamptons and I saw him at a party. The next day I stopped him because I saw him walking down the street and I told him 'Hey I saw you yesterday at the party!' and he told me 'Yeah I saw you too!'. I thought he was lying until he told me 'you were wearing a Yankees t-shirt and aviator sunglasses' and then I asked him to buy me a drink and we started going out since that day.

    We actually met on our own... It was serendipity, it was meant to be. If we had not met that summer on our own, we were still going to be introduced by our friend in common. We've been together for eight years now. 

    ME: How's been the experience working together? 

    FR: We went from partners to business partners when we moved here (Puerto Rico). We went from having different jobs, responsibilities, categories and fields to all of the sudden doing everything together. It's been a really cool ride.

    I think that when you're meant to be with someone, life molds you in a way that it becomes really organic and we quickly realized what were my strengths and what were his strengths. We don't step on each others toes... when I'm down his up, when I'm up, he's down. We are never down at the same time.

    It's very Ying and Yang, and I think that the attraction of human and spirit when to people are meant to be together created this really great formula for us. When you have this type of bonding, it sheds all the bad stuff away and you can focus on many other things.

    ME: How did Aaron and yourself decided to open the store?

    FR:  Aaron and I decided to 'close shop' and come to Puerto Rico to open this brand (Aaron Stewart Home). We made the decision on January 2013 and opened our store doors in November 2013. We came to Puerto Rico without really knowing the market, but we just knew we had a great idea. It's tough, but when you have a point of view and a clear vision of who you are, it makes it much easier to maximize efforts since it's part of your DNA. We knew we had something very special.

    ME: Why open Aaron Stewart Home in Puerto Rico?

    FR: I left and amazing job to move back here in a time of financial crisis in the Island, not knowing the market, but we took a big risk. I think life pays off when you take risks, because they allow you to generate new experiences in your life. Fear can be very decrementing to your life and it will hold you from experiencing many things.

    I grew up around famous stores in the Island like González Padín and Velasco and there was so much elegance in these stores. I remember that the way they packed their stuff was very beautiful. From the way they packed with paper to the little presentation cards. It wasn't that it was expensive, it's just that it was special and that was my inspiration when opening this type of store in Puerto Rico.

    After those stores closed, there was nothing like that here. So we started working on our packaging and making sure that everything looks really pristine and beautiful all the time. The packaging has a ribbon that wherever you go with that silver and blue ribbon present, they know it's from Aaron Stewart Home. We used Puertorrican luxury in those days (1970's-1980's) as the inspiration to open this store.

    It's nothing new, we just want to bring back that customer service; if you can't come to our store, we'll deliver it to your home. It's very personal. This is not a place where you come in a rush. You can even drink champagne or juice!

    ME: What is the hardest part of owning a business? 

    FR: The most challenging part is that you know what needs to happen, but you don't have enough time in the day to get it done. Having people around you that don't completely understand what you are trying to do is kind of difficult too. Sometimes there's a lot of growing pains, but its part of the journey of having your own business and I don't see it as a mistake. I see it as an opportunity to learn something new so I don't do it again and I find a solution to the problem.

    There's not a lot of things I don't like about owning my own business. The freedom of doing things at my own pace is the thing that I most like about it.

    ME: In this economy, why do you think you have a successful business?

    FR: By finding opportunities everywhere. I think our success has to do with that we came from the States and we had a very different way of looking at things. When you come from a different place you don't see things the same way. It doesn't matter if it was Puerto Rico or Miami, you always find that your way of doing things is different than what all the people are doing.

    That's how we saw an opportunity of something that was not here and we marketed this store true to what we are. We haven't changed, we are who we are and I think that having the right products, something different and having amazing customer service are all part of the success.

    There's no room for failing. Like, there's no crying in baseball! I root for myself. Some people used to tell me to not rent this space because there is a sewer in the front and it may cause the store to flood if it rains. And I was like, why am I going to stop getting an amazing space because somebody is telling me this? Let's fix the sewer!

    The thing is to follow your instinct and ignore the rest.

    ME: What advice would you give someone trying to get into the fashion and luxury industry?

    FR: You have to stay up with it because it changes all the time. You can't rely in just what you know. You have to keep learning and reading and look at things with a different eye. You don't have to love it, but you have to appreciate it because it's part of your world. I think fashion and luxury evolve all the time and you have to be on top of that and you need to appreciate it so you can keep evolving with your brand in tough times.

    You have to put your time and effort to learn the industry in order to be successful. Be humble and do whatever you need to do to develop the skills you need to become a master at what you are working on. Just because you planted that seed in the soil and the plant is not yet on the surface, doesn't mean that it is not starting to create roots.

    When you have a vision or a virtue, you can't let it go. I think that when you have a desire of doing something you just have to really do it.. there's no room for fear. Fear is your worst enemy... you just have to keep trying until it works. As long as you know that you have that skill in you and you just need somebody to give you an opportunity. But once you get that opportunity you have to work really hard. It's not just going to come to you and that's it.

    ME: Talk to me about wonderful Clooney

    FR:He's human! I wanted a dog forever and since we used to live on a tiny apartment in New York, Aaron never agreed. But I kept asking him and sending him dog pics until one day I found a dog breeder online. That is how I found Clooney who is half cocker spaniel/ half poodle and I sent the picture to Aaron and he was like "when do we pick him up?!".

    Clooney has become a beautiful part of our lives. He can do no wrong.

    And last, but not least... Fun Facts about Fernando!

    • Favorite scent: Gardenia
    • Favorite music: 80's music
    • Favorite book: The Alchemist by Paulo Coelho 
    • Favorite way to unwind: Playing tennis
    • Favorite restaurant: Santaella and Yamburger (both in San Juan)
    • Favorite social media: Pinterest 
    • Favorite coffee shop: At home from my Nespresso
    • Favorite beverage: White Tequila
    • Must have home decoration piece: Good sheets/ good bedding
    • Most proud of: Having no fear and doing what we did. I am really proud of being where I am right now. 
    • Necessary luxury: A good watch. You can be in jeans and t-shirt but the watch says a lot about you.
    • What's at the top of your bucket list: Taking a vacation for 14 days. Excluding the flying and coming back and forth! Two full weeks of vacation.
    • Best place you've ever visited: Florence, the Amalfi Coast and Capri. I love Italy!

    So if you live in Puerto Rico or are just visiting and you still haven't come around this store, make sure you give it a try. I assure you'll be in for a treat. ;)